Bharti Airtel and Idea! have raised the call prices to in view of rising costs. While Bharti Airtel has doubled its call rates from Re 1 a minute to Rs 2 a minute, it has also reduced free minutes by up to a quarter.
Idea ! has also raised call prices in some zones by withdrawing promotional offers but there is no across-the-board increase. Idea has hiked the call rates from 1.2 paise a second to 2 paise a second. The call price increase is likely to be extended to all of the 22 telecommunications zones.
Voice calls account for about 85 % revenues, but call rates in India are one of the lowest in the world, squeezing operator profits significantly.