PUBLISHED BY: SURENDER KUMAR
FEBRUARY 24, 2016
Bisleri International has announced its re-entry into the carbonated drinks category, 22 years after it sold all its brands to Coca Cola. The new drink would be named Bisleri Pop, to be available as Bisleri Limonata, Bisleri Fonzo, Bisleri Pina Colada and Bisleri Spyci in all major cities. The Rs. 14, 000 crore soft drinks market in India is dominated by Coca-Cola and PepsiCo.