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Samsung Smartphones Help It Outsmart Nokia

PUBLISHED BY: SURENDER KUMAR
APRIL 26, 2013

   
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Samsung has beaten Nokia to occupy the top slotin the Indian cell phone space as its new feature phones and smartphones continue to sell like hot cakes. As per GfK-Nielsen data, Samsung's volume market share in urban areas in March rose to 31.4%, surpassing Nokia's 30.1%. GfK-Nielsen urban panel tracks sales in 793 cities and towns with a population of 50,000+, which account for more than 70% of India's total sales.

 

 

This is the first time that Samsung has bettered Nokia in the GfK-Nielsen survey. There is considerable gap now between the two due to growing demand for the Korean firm's smartphones. The all-India figures, which will include rural sales, will be public very soon.

 

 

Samsung's gain is driven by the recent introduction of the Rex feature phone series and smartphones like Galaxy Grand and Note 2, the top-selling models. Its latest premium smartphone, Galaxy S4, will be available in India very shortly. Experts opine that Nokia's long-standing leadership is under threat. The company, which once had 80% market share, has never completely recovered from its failure to handle the dual-SIM handset boom a few years ago.




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