Xiaomi, often called the 'Apple' of China, is finally making its India debut in India on July 15. Named the Xiaomi Mi3, its first smartphone carries a price tag of Rs 14,999. The phone will be up for pre-booking on its website starting July 15. So far, the company had been manufacturing handsets for other companies.
The phone comes with a 5-inch full HD display, 2.3GHz quad-core processor, 13 megapixel rear camera with a dual-LED flash, and an internal storage space of 16GB. It will be available in Mettalic Grey. Other Chinese firms selling handsets in India include Huawei, ZTE, Lenovo, Gionee and Oppo, the latest entrant. According to the company, it has already sold over 1.7 crore handsets in China. Its portfolio includes Mi 3, Redmi, Mi Wi-Fi and Mi Box, among others. It had launched its products in Singapore in February this year.
Earlier this month, the company had roped in Jabong co-founder Manu Kumar Jain to head its India operations. Currently, the Indian smartphone space is witnessing strong competition among players, all trying to get a share of the multi-billion dollar market. According to research firm IDC, smartphone sales in Indiathe country grew almost three-fold to over 4.4 crore in 2013, helped by affordable devices from Micromax and Karbonn. In the first quarter of 2014, 1.76 crore smartphones were shipped into India as compared with 0.61 crore in the same period of 2013. Currently, Samsung is the market leader in smartphones sold in India with a 35 % share in Q1, followed by Micromax (15 %), Karbonn (10 %), LAVA (6 %) and Nokia (4 %).