Reliance Life has decided to support Sudhir Kumar Chaudhary, one of the greatest fans of Sachin Tendulkar by offeing him monetary aid to help him continue his passion of loving the sport. This life insurer has also begun a new campaign featuring Sudhir with a view to supporting this big fan. The campaign aims to give a larger message that retirement is definitive and needs proper planning.
Sudhir, who hails from Muzaffarpur, continues his passion for the game on public support without any permanent job. He sometimes pedals his way to stadia, as he did to Bangladesh to watch a cricket match in 2007. He also cycled to Lahore in 2006 to watch a match. Sudhir often stays with friends and makes ends meet only to go to the next match, where he is usually seen with his body painted in the tri-colour, waving the national flag and blowing the conch shell during the match as part of his love for cricket and Sachin.