Kamal Hassan's altest flick Vishwaroopam will make history if it goes the planned way. In an industry first, the movie will premiere on DTH channels first before it is released in theatres. However, the Tamil Nadu Theatre Owners Association and Madurai-Ramanathapuram United Film Distributors have threatened to not screen Tamil superstar Kamal Haasan's Vishwaroopam in Madurai and Ramanathapuram districts, if he went ahead with his movie premiere on the DTH platform a day before its theatrical release.
The Association has asked the actor to reconsider the decision and cancel the licence given to the relevant companies for airing it. However, unfazed by the opposition, Kamal Haasan had said that the effort was an "evolutionary growth" and insisted it was the "way to go forward."