Ranbir Kapoor, the new Bollywood rockstar, has joiuned the select club of Shahrukh, Salman and Aamir by signing a co-production deal for his upcoming film Jagga Jasoos for Rs 100 crore. Siddharth Roy Kapur, MD of Disney UTV, has confirmed the deal with Picture Shuru Productions, a new firm launched by Ranbir Kapoor and Anurag Basu.
The deal is yet another milestone in Kapoor's steady climb to the top. Jagga Jasoos is a musical comedy about a young detective and his crazy escapades. Disney UTV believes it has the potential to emerge as the first Disney branded franchise from India, with scope for sequels, merchandise, graphic comics, a television show, online games and much more. Besides the deal, the studio will spend another Rs 20 crore on print and publicity, making Jagga Jasoos a Rs 120-crore project.
Satellite, music and overseas rights are expected to cover half of that cost while the rest is expected to be covered by the first weekend's collections. Kapoor has already moved to profit-sharing deals with his last few films. "He is smart and knows his worth and potential," a studio head says. For now, Kapoor charges an acting fee of around Rs 15 crore and, like the Khans, has a profit-sharing model, which could be as high as 30% or more.